​Dynamic Communication enjoyed worldwide press coverage in an overwhelming media reaction to this revolutionary project.
 Over six thousand printed articles and several hundreds of TV news and programs all over the world covered the project.  To name but a few: Wall Street Journal (twice), International Herald Tribune, Le Figaro, Corriere della Sera, Robb Report, National Geographic and TIME Magazine. 
Most astonishing were the large number of school books, which continue to present the project as the "most innovative design in history".
 Dynamic was covered by a large number of international publications of general interest, as well as those specialized in architecture, construction, engineering, philosophy, ecology, politics, history, luxury, food and life style.  The world press covered extensively the Rotating Tower project, since the presentation, all with no PR support whatsoever. 
The Dynamic animations, taken by thousands of "fans" from the official Dynamic Group website, enjoyed viewership of several millions.
 It came out quite clear that the message of the Dynamic Tower is infinitely stronger than that of any other unique building.  It has been described as "the Future", "a new lifestyle", "a revolution", "imagination that changes the world", "future life", and associated to as diverse areas as biology and genetics, being a new paradigm of life.  Communication experts described the project as a new "Formula 1", thanks to its overwhelming impact as a vehicle of communication.  The Dynamic Team now intends, indeed, to use this power of communication much beyond what can be also of support to the development of Dynamic Towers, or the sales of luxury rotating apartments. 
Building on this strong message of a new communications paradigm, Dynamic was recently set up to extend, as a support for all its members, the message of future life, becoming a unique vehicle of communication launching SUSTAINABILITY as the main message of human life.